Squarespace vs Wix: Which Website Builder Should You Choose? Use Squarespace Discount Code to Decide

If you’re launching a new website, you’ve probably come across two of the most popular website builders on the market: Squarespace and Wix. Both platforms offer user-friendly tools, stunning templates, and features that appeal to beginners and small businesses alike. But which one is truly better for your needs?

In this guide, we’ll break down the key differences between Squarespace and Wix—so you can make an informed decision. And if you’re leaning toward Squarespace, don’t forget you can use a Squarespace discount code to save on your first plan.

Let’s dive in.

1. Ease of Use

Wix: Wix is known for its flexibility and freedom. With a drag-and-drop editor that lets you place elements anywhere on the page, you have total creative control. However, this can also be overwhelming for new users and lead to inconsistent layouts if you’re not careful.

Squarespace: Squarespace offers a structured editing experience that’s clean, minimal, and intuitive. While it’s slightly less flexible in terms of layout, the platform ensures your site stays polished and professional.

✅ Winner for Simplicity: Squarespace

2. Design and Templates

Wix: Wix offers hundreds of templates across various categories. They’re visually appealing, but not all are mobile-optimized by default. Some designs may also feel slightly outdated depending on the category.

Squarespace: Squarespace is widely recognized for its sleek, modern templates that are all mobile-responsive. Whether you’re building a portfolio, blog, online store, or business site, Squarespace templates deliver a designer-level look with minimal effort.

✅ Winner for Design: Squarespace

3. Features and Tools

Wix: Wix has a large app market with third-party integrations, including tools for booking, SEO, email marketing, and more. It’s a flexible solution, but many advanced features require additional apps or subscriptions.

Squarespace: Squarespace offers an all-in-one platform with built-in features like:

• Blogging tools

• Email marketing

• Appointment scheduling

• E-commerce capabilities

• SEO customization

• Analytics and reporting

Everything is integrated smoothly, so you don’t need to rely on multiple external apps.

✅ Winner for Built-In Features: Squarespace

4. E-Commerce Capabilities

Wix: Wix allows you to sell both physical and digital products. It’s good for small stores but lacks some of the depth and polish found in more specialized platforms.

Squarespace: Squarespace’s e-commerce system is robust, especially for small businesses and creatives. It supports digital products, subscriptions, inventory tracking, shipping management, and integrates seamlessly with payment providers like Stripe and PayPal.

✅ Winner for E-Commerce: Squarespace

5. SEO & Marketing

Wix: Wix has improved its SEO tools in recent years, but customization options can still feel limited, and the editor can be tricky for users trying to optimize content.

Squarespace: Squarespace includes clean code, fast load times, mobile optimization, customizable meta titles and descriptions, and automatic sitemaps—all essential for solid SEO performance.

Add in their native email marketing and promotional pop-ups, and you have a complete digital marketing toolset in one place.

✅ Winner for SEO & Marketing: Squarespace

6. Pricing

Both platforms offer free trials and tiered pricing models depending on your needs (personal, business, or e-commerce). However, Squarespace offers more value in its base plans due to the quality of its templates and built-in tools.

💡 Tip: If you’re leaning toward Squarespace, you can use a Squarespace discount code at checkout to save even more on your subscription.