In today’s digital-first world, grabbing and holding attention has become the holy grail of marketing. Audiences are flooded with content every second – ads, blogs, posts, emails, reels, and more. To stand out, brands need to communicate clearly, quickly, and creatively. This is where the expertise of an Explainer Video Company becomes not just valuable, but essential.
From simplifying complex ideas to increasing conversions and strengthening brand recall, explainer videos are a proven way to connect with your audience. But creating an effective one isn’t just about animation – it’s about strategy, storytelling, and execution. That’s why partnering with a professional explainer video company can be a game-changer.
What is an Explainer Video?
An explainer video is a short-form video – typically 60 to 90 seconds—that explains your product, service, or concept in a clear, engaging, and visually appealing way. These videos combine script, animation, voice over, and background music to help brands communicate their message faster and more effectively than text or static visuals.
You’ll usually see explainer videos on:
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Homepages
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Product landing pages
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Social media ads
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Email campaigns
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Pitch decks
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App stores
But their true power lies in their versatility and clarity.
Why Explainer Videos Matter More Than Ever
Here’s why businesses – startups and enterprises alike—are turning to explainer videos:
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People retain 95% of a message when they watch it in a video compared to just 10% when reading text.
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Web pages with videos are 53x more likely to appear on the first page of Google search results.
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84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
That’s not a trend—it’s a shift in consumer behavior.
Why You Need an Explainer Video Company (Not Just DIY Tools)
There are many DIY tools out there that let you drag and drop visuals to create simple videos. While these are great for internal updates or casual use, they rarely produce high-quality content that aligns with your brand, speaks to your target audience, or drives conversions.
Here’s why a professional explainer video company is worth the investment:
1. They Know How to Tell a Story
A good explainer video doesn’t just showcase features—it tells a story. It identifies a problem, presents your solution, and ends with a strong call to action. A skilled explainer video company employs writers and creatives who specialize in storytelling with purpose. They know how to craft scripts that resonate, using a narrative that both informs and inspires.
2. They Deliver Professional Animation and Design
First impressions matter. A poorly animated video with awkward visuals can make your brand look unprofessional. By contrast, a well-designed explainer video gives your audience a sense of trust and credibility.
Explainer video companies provide:
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Custom animation
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Brand-consistent color schemes
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High-resolution visuals
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Motion graphics
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2D or 3D animation styles
And they do it all in a polished, professional package.
3. They Provide Expert Voiceovers and Sound Design
A quality voiceover adds personality and professionalism to your video. Explainer video companies have access to a wide range of voiceover artists—different tones, accents, languages, and styles—so your message feels personalized for your audience. Add in professionally mixed background music and sound effects, and your video becomes immersive.
4. They Understand Marketing Goals
Beyond creativity, a great explainer video company is focused on results. They don’t just ask, “What do you want to say?” They ask, “What do you want your audience to do?”
Whether your goal is lead generation, customer education, app downloads, or investor interest, they tailor your video to move viewers along your sales funnel.
5. They Save You Time and Hassle
Trying to produce a high-quality video in-house (without the right tools or expertise) can take weeks—or months. An explainer video company brings a team of professionals who manage the entire production pipeline:
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Strategy
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Scriptwriting
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Storyboarding
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Voiceover casting
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Animation
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Revisions
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Final delivery
They make the process smooth, efficient, and stress-free.
Key Features of a Great Explainer Video Company
Not all companies are created equal. Here’s what to look for:
✅ Strong Portfolio
Do they have a variety of videos with different animation styles and industries? Can they adapt their creativity to match your brand?
✅ Industry Experience
Have they worked with businesses like yours? A company that understands your industry’s nuances will create more relevant content.
✅ Customization
Avoid template-based services. A good explainer video company will create fully customized videos based on your brand’s voice, goals, and audience.
✅ Transparent Pricing
Look for detailed pricing that includes all components—script, animation, voiceover, revisions. Hidden fees = red flag.
✅ Collaborative Process
Do they take time to understand your goals? Are they communicative and flexible? The best companies treat video production as a partnership.
Real Results from Real Brands
Let’s look at a few success stories:
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Slack launched with a 90-second explainer video that helped them go from 0 to 15,000 daily users within weeks.
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Crazy Egg added an explainer video to their homepage and increased conversion rates by 64%.
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Mint.com used an explainer video in their early stages, helping them acquire over 1.5 million users before being acquired by Intuit.
All of these brands worked with experienced video professionals—not generic software platforms.
Final Thoughts: Don’t Just Tell—Show
Today’s customers are busy, skeptical, and distracted. You have seconds to explain what you do and why you matter. A professional explainer video company helps you do that with precision, personality, and power.
Whether you’re launching a product, updating your website, or pitching to investors, the right explainer video could be your most powerful marketing tool.
Ready to Get Started?
If you want to boost conversions, build brand trust, and stay ahead of competitors, now’s the time to invest in a professional Explainer Video Company.